Social
media is a tool, and a tool becomes what ever the user wants it to be.
Personally, that is how social media has changed my life and has also changed
in my eyes.
Social
media is a means to an end. It connects the user to whatever they desire. For
some, the desires are friends and family. Others connect to a particular interest,
like politics or history, and for different folks it is a chance to connect to
celebrities.
Social
media is about making the user feel connected and has evolved into making the
user feel as if they are in control. It is a tool that can be overwhelming, but
like all tools, it is what you make of it. Social media can be a point of
sharing everything from personal thoughts to marketing a brand.
Social
media can be used regularly in certain professions, even ones that don’t seem
obvious. In the job of choreographer at Maryvale High School’s musical, social
media is a productive tool. So much of working in a high school setting as a
choreographer is developing a performance that is informed, and cultivating an
education of these kids, even if that education is in sort of a “musical pop
culture.” YouTube links can be sent out in a private message, or a public link.
Rehearsal information can be announced on twitter. The choreographer can answer
questions that don’t go to my personal text inbox. They may also follow others
in the theatre world to gain inspiration and thoughts that are current and
constantly evolving on several different platforms. Social media has absolutely
been positive for in this instance.
The
biggest criticisms of social media come from the idea that it is intrusive, thus
more options to control what you see being a necessary development. Already, Facebook
has made it easier to customize whose stuff you actually see. The user can now
“unfollow” someone without “unfriending” them. Did your cousin have a new baby?
Unfollowed. No more baby pictures. Twitter’s “mute” function is similar.
Social
media is also a cause of stress and even addiction. The instant feedback causes
a user to feel instantly gratified, and can cause psychological effects. A
network going down or a lack of notifications can cause negative effects on the
user.
Some
content is not positive on social media either. With the removal of face-to-face
communication, some users feel bolder than they would in real life and resort
to cyber-bullying or hate speech.
At the same
time user customization happens, content itself will be dictated more and more
towards our interests. Every day computer scientists are trying to find the
best algorithms to guess what we want to see. Every day, these formulas are
improved upon. This monetizes the platforms, which is important. You need to
make money to survive. The motive of making money isn’t inherently evil. There’s
nothing wrong with making money, but social media platforms want to be more
efficient in what advertisements they show users.
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| I found the American Outlaws via social media. Here I am with some of the Buffalo crew at a game. Dan, far right, bought his house this night. |

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